Keeneland Brand Spot
To make Keeneland’s first national television spot impactful, we crafted a tribute to the Thoroughbred industry, celebrating the dedication of everyone involved. Emphasizing simplicity, we sifted through hundreds of photos to find the most authentic and powerful images. The spot, narrated by the esteemed Keeneland executive Ted Bassett, highlighted the hard work and passion behind every race. The commercial resonated deeply with audiences, garnering 4000 shares and 212,000 views.
Credits
David Coomer, Chief Creative Officer | Chris Barnes, Associate Creative Director | Jonathon Spalding, Copywriter | Kathy Martinolich, Copywriter | John Buckman, Producer/Editor | Jessica Goodin, Graphic Designer | Leslie Miller, Sr. Account Planner | Rachel Brazinski, Account Planner | Barbara Livingston, Photographer | David Stephenson, Photographer | Richie Wireman, Photographer | Susie Raisher, Photographer | Keeneland, Client | Cornett, Agency