University of Kentucky Football Posters - 2017

Early every year, the University of Kentucky Football team releases yearly-schedule posters to excite the Big Blue Nation about the upcoming season. However, individuals are more well-known in other sports, so we needed to find a way to highlight the personal-interest stories of some of the football players. We used personal anecdotes and phrases expressed through hand-manipulated typography and dramatic lighting to create a series of expressive posters. The resulting posters successfully got the fanbase more invested in the upcoming season.

Credits

David Coomer, Chief Creative Officer | Lacy Madden, Account Planner | Chris Barnes, Associate Creative Director | Jason Majewski, Sr. Copywriter | Laura Merchant, Graphic Designer | Emmi Murao, Cornett Intern, Illustrator | Ana-Maldonado Coomer, Color | Adam Padgett, Photographer | Nathan Schwake, UK Athletics, Client | Cornett, Agency

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