GE Appliances EasyWash™ Oven Tray
GE Appliances needed a campaign to promote their new range, featuring No PreHeat Cooking Modes and the industry-first EasyWash™ Oven Tray. After overcoming the initial guilt about how rarely we clean our own ovens, we set out to create a campaign that highlights how this innovative product helps people get back to living by reducing cooking time and speeding up cleanup. The result? A charming and relatable ad that exceeded internal testing metrics.
Credits
Chris Barnes, Group Creative Director | Mary Nash, Account Planner | Alexis Wilkinson, Copywriter | Melissa Withorn, Creative Director | Rachel Platner, Art Director | Laura Merchant, Graphic Designer | Eye Level Films, Video Production | Richie Wireman, Photographer | GE Appliances, Client | Cornett, Agency