Flightline in the Metaverse
Lane’s End and Keeneland aimed to solidify their position as forward thinkers, generate excitement for the November Breeding Stock Sale, and attract new fans to Kentucky Thoroughbred culture. We helped create an immersive Metaverse experience and a unique opportunity to own a percentage of Flightline, the world’s highest-rated Thoroughbred at the time. The campaign exceeded auction estimates with a final sales price of $4.6 million for a 2.5% interest in Flightline, marking a vibrant start to the sale.
Credits
Kelsey Riley, Sr. Account Executive | Chris Barnes, Creative Director | Peter Cook, Director of Interactive Strategy | Whit Hiler, Executive Creative Director | Madison Moynihan, Assistant Account Executive | Jalyn Clark, Graphic Designer | Jon McLamb, Data Analytics Specialist | Robert Baker, Director of Social Strategy | Pierina Galvez, UI/Web Designer | Daniel Boone, Digital Producer | Caitlin Lieby, Content Strategy Manager | Ty Duckwyler, Social Content Creator | Artsy Marie, VR Architecht | Ed Haravon, XR Partner at Get Real XR | Rob Merrilees, XR Partner at Get Real XR | Becca Zarchy, XR Partner at Get Real XR | Gary Miller, Producer at Eye Level Films | Alex Antuna, Partner at M2 Studios | Brian Fannin, Partner at M2 Studios | Jake Steinermann, Partner at Spatial | Lane’s End, Client | Keeneland, Client | Cornett, Agency