Lane’s End Farm Surfboard Activation

As part of their Breeder’s Cup sponsorship, Lane’s End Farm needed an activation to highlight their entire roster of world-class stallions during the 2021 Breeder’s Cup at Del Mar. Inspired by the area’s well-known surf culture, we partnered with Torrance, California-based Chili Surfboards to hand-craft boards for each stallion. The boards were displayed at the Del Mar racetrack and at partner hotels during Breeders Cup that week and auctioned off to raise nearly $50,000 for the Permanently Disabled Jockey Fund (PDJF).