Keeneland Fall Ale

Keeneland Fall Ale, crafted by Country Boy Brewing and distributed through Kentucky Eagle, was created in celebration of the fall season at Keeneland. To better the community, Country Boy Brewing and Kentucky Eagle, Inc. donated $1 per case to Blue Grass Farm Charities. Our assignment was to design packaging that conjured up the environment and the season and set the mood. Our design choices were inspired by the look and mood of the sun shining on a barley field in the late summer/early fall. Buried within the design is a detailed sketch of Keeneland’s sprawling, historic grounds to capitalize on fans’ affinity for the experience of visiting the racetrack each year.